swop

Smart Packaging, Green Future—swop 2025: Igniting a Decade of Packaging Excellence

2025-03-24

Driven by rising global consumer expectations and rapid technological advancements, the packaging industry is accelerating toward a new era of specialization, intelligence, and sustainability. According to the Market Monitor, the global smart packaging market is valued at USD 27.575 billion in 2024 and is projected to reach USD 38.662 billion by 2030. In this dynamic landscape, Shanghai World of Packaging (swop) will return to the Shanghai New International Expo Centre from November 25 to 27, 2025, to mark a decade of excellence and shape the future of packaging alongside global industry leaders.

Founded in 2015 as a member of the interpack alliance, swop is now a leading one-stop procurement platform for the entire packaging value chain in the Asia-Pacific region. In 2025, swop will celebrate its 10th anniversary milestone. The exhibition will expand further to encompass the full spectrum of processing and packaging, from machinery and materials to packaging products and printing design. It will span eight key end-use sectors: food, beverages, confectionery, bakery, pharmaceuticals, cosmetics, non-food consumer goods, and industrial goods. Covering 70,000 square meters, swop will serve as both a premier industry event and a dynamic marketplace that connects supply and demand.

swop continues to pioneer an international processing & packaging ecosystem, driving industry innovation

A major highlight of swop, the International Pavilion, supported by the interpack alliance, will bring together globally renowned packaging companies from Germany, Spain, Finland, the United States, and beyond, infusing the exhibition with an international perspective and top-tier resources. Meanwhile, the Innovative Packaging Equipment Demonstration Zone will showcase cutting-edge digital and smart packaging technologies, offering trade buyers efficient and innovative solutions while fostering deeper connections between exhibitors and visitors.

A host of leading domestic and international exhibitors have already confirmed their participation in swop 2025, including Youngsun, Eiahe, HUALIAN, UP Group, Haitian, LIUZHOU JINGYE, AIT, Jwell, Zhengxin, Beiguo, RuiDa, SiNi, Zhongwei, Xingfeng, XBL, Dachuan, BHI, Acepack, SPEEDPACK, Techik, yuanxupack, Vixdetect, Dajiang, WEIDE, XINTIANLI, SHANHE NEW MATERIAL, HuJiang, HOME-LINK, Acmepak, Mould-Tip, WEIYA, Yuehui, Mingjia, KBD, DAOYUAN, MEIXUN, COLOR, RUI MEI, Topesol, MingFeng, BO YANG, MALION, Danqing, Royal New Materials, Guolong, Fujian Nanwang, RESURE, KAIDA, Green Packaging, QUNLU, HUASHUO, JINXIN, and Jingli Can. They will showcase cutting-edge automation and smart packaging solutions, as well as innovative packaging products and materials. With a strong lineup of exhibitors, we look forward to partnering with you to drive the development of the packaging industry.

swop 2025: Four transformative enhancements spotlight industry trends

Amid the rapid evolution of the packaging industry, swop 2025 is set for a comprehensive upgrade, featuring four key highlights. From groundbreaking innovations in intelligent manufacturing and the green vision of a dual-carbon future to the diverse exploration of a new FMCG ecosystem and a resolute commitment to reducing food loss, the event promises an exceptional exhibition experience and a fully integrated platform for global business exchange.

[Intelligent Manufacturing] - swop 2025 introduces featured zone including “Intelligent & Automated Packaging Equipment Zone”, “Food Processing and Intelligent Manufacturing Zone”, and “Coding, Marking and Inspection Zone”. These zones are tailored for companies specializing in intelligent, automated, and digital packaging technologies, providing excellent opportunities for trade and networking. The exhibition will showcase intelligent processing and packaging machinery, packaging container production equipment, primary and secondary packaging systems, cutting-edge automation technologies, system integrators/software providers, and smart factory solutions.

[GREEN POWER] - With the increasing demand for environmental protection and sustainability in the industry, how to achieve recyclable and sustainable packaging has become a key issue. swop 2025 will introduce the GREEN POWER Zone, presenting a multitude of new sustainable packaging materials, products, and technologies and building a communication platform for the green packaging supply chain.

[FMCG Infinity Zone] - The upgraded FMCG Infinity Zone at swop 2025 focuses on creating an integrated packaging supply chain ecosystem for fast-moving consumer goods (FMCG) brands, inspiring creativity in packaging design. This enhanced platform fosters high-value communication and collaboration, drawing packaging manufacturers and innovative designers to co-develop OEM/ODM/OBM supply chains. Featuring a wide range of exhibits—from packaging products and materials to comprehensive solutions and supply chain services—the pavilion serves the entire FMCG industry, delivering outstanding opportunities for networking and partnership.

[SAVE FOOD] - With global concern over food loss and waste intensifying, packaging plays a pivotal role in minimizing losses across production, storage, transportation, processing, and consumption. swop 2025 will continue its partnership with the Food and Agriculture Organization of United Nations Representation in China, bringing together experts to explore how advanced packaging technologies and materials can reduce food waste. The event will also host the Award Ceremony for Save Food Design Award & Sustainability Design Award China, highlighting the year’s most innovative packaging solutions for sectors like meat, fresh produce, and fruits and vegetables, while offering businesses efficient solutions.

Premium key buyers targeting – Expand your global packaging business

swop 2025 elevates its service offerings with innovative packaging navigation and business matchmaking services, creating a precise matchmaking platform for exhibitors and trade buyers worldwide. The innovative packaging navigation service precisely customizes visiting routes tailored to buyers’ needs, boosting your brand’s visibility. Backed by robust global buyer data and ongoing international promotion, swop 2025 facilitates one-on-one business matchmaking, paving the way for successful global packaging collaborations.

A Decade of Determination: Embark on a New Chapter in Packaging! Join us from November 25 to 27, 2025, at the Shanghai New International Expo Centre for swop 2025—the must-attend international event in the world of packaging!

About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 25 to 27 November 2025. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.

For more information, please visit the official website: www.swop-online.com

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Press Contact:

Ms. Tina Shen

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8313

Fax+86-21-6169 8301

tina.shen@mds.cn

www.mds.cn

Ms. Agnes Tai

Adsale Exhibition Services Ltd.

Tel+852-2516 3365

Fax+852-2516 5024

swop.hkpr@adsale.com.hk

www.adsale.com.hk

About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn

Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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