500 Exhibitors will Exhibit Innovative Packaging Materials at “FMCG Future Zone” of swop

With the growing consumption patterns of themiddle class, the market needs for intelligent, personalized and high-end packaging design, materials and products, have been increasing rapidly in food, daily sanitation, pharmaceutical and health care products. Shanghai World of Packaging (swop), which will be held from 7th to 10th November 2017 at the Shanghai New International Expo Center, will join hands again with “Packaging Family” to present the “FMCG Future Zone” and reflect this trend. Packaging Family is a non-profit organization and a community for the packaging industry with over 500 FMCG corporate members, and this alliance will bring together over 500 well known packaging material and product providers, both domestic and foreign, to the “FMCG Future Zone”, including RPC, YUTO Packaging, Jingli Can, Beauty Star, Liji Packaging, Jinsheng New Material, Luencheong and many more. Displayed products will include plastic, paper, metal, glass, wood, printed labels, inks, adhesives, etc., covering a total area of about 10,000 square meters. This featured zone willhighlight high quality packaging solutions for FMCG brands, while creating a platform for cross-area communication, and eventually enhance brand competitiveness of the FMCG companies.

RPC, the leading British plastic packaging company, will present its new and special plastic Twist Cup, which was developed for Orkla Foods Norway for their line of premium cold salads. The Twist Cup combines a polyethylene thermoformed cup with a polypropylene injection-molded lid. The PP lid locks into grooves on the cup with an audible click, letting consumers know the cup has been properly closed. As a result of solving the technical challenges of matching two different resins (PE and PP) and two different manufacturing technologies (thermoforming and injection molding), RPC won the "World Star Award" in May this year at interpack 2017, which is the world's largest show for the packaging branch and the related processing industries

In China,the marketfor shampoo and shower gel is already well established. The future growth of the market will focus on high-end areas like make-up and skin care products. In the Asia-Pacific region, these areas also have a lot of market potential. In the daily sanitation product packaging segment, acrylic (also known as "plexiglass") is widely used because of its light weight property, easy to mold features, and high-end look. Zhejiang Jinsheng New Material Co., Ltd. is a well-known enterprise specializing in the production of acrylic containers, with an annual output of up to 60 million sets of acrylic containers. They provide a one-stop service from design, molding, sampling, production, silk screening, bronze plating, painting and other packaging related services. Products are exported to Southeast Asia, Europe and the United States.

As the leading packaging solution provider for international first-tier cosmetic brands, Shenzhen Beauty Star Co., Ltd. will also be exhibiting at swop "FMCG Future Zone", focusing on new materials research and development for packaging (development of sustainable plastic packaging waste recycling system), packaging design, high-end cosmetics & food packaging production and sales, process equipment and precision molds design and manufacturing, cosmetic additives & cosmetics OEM’s, and RFID tag customization. As a result of providing quality products and services, they have been named “Best Supplier” by their client P&G, Shiseido, and Estee Lauder.

For the end-user of packaging applications, they can not only find the most creative and innovative designs of packaging materials, products and containers at swop “FMCG Future Zone”, but also have the chance to have discussions with their peers in the packaging industry to explore the core needs of product packaging and design, and the futuretrend of productsand technology at the “FMCG High-end Forum”.

The packaging and procurement department owners of Johnson & Johnson, Unilever, L'Oreal, Mary Kay, Pepsi, Yum and other daily sanitation products and food manufacturers have signed upforswop 2017. The three organizers of the exhibition - Düsseldorf Exhibition (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., and China Food and Drugs International Exchange Center are deploying a lot of resources to promote the event and are sending out e-mails, text messages, WeChat messages and telephone invitations to hundreds of thousands of potential visitors to attract maximum footfalls at this event.

The exhibition booths are almost sold out, if you are interested in booking a booth, please apply at www.swop-online.com soon.swop is also present on facebook at Facebook.com/swop.sh providing exhibition updates and announcements.